Stand Up, Speak Out: The Practice and Ethics of Public Speaking (3rd Edition)

Author(s): Jason S. Wrench, Anne Goding, Danette Ifert Johnson and Bernardo A. Attias

License: Attribution-NonCommercial-ShareAlike CC BY-NC-SA

ISBN: 978-1-956862-21-8

Affiliation: SUNY New Paltz

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About the Book

Public speaking in the twenty-first century is both an art and a science that has developed over millennia. In a world bombarded by information, the ability to communicate ideas clearly and confidently is more essential than ever. Stand Up, Speak Out guides students through the speechmaking process, from audience analysis to the final presentation.

Practicality meets Ethics

This textbook is designed as a user-friendly guide to creating, researching, and presenting public speeches. It focuses first and foremost on the practical process of speechmaking, helping students become polished, seasoned speakers who can prepare and deliver a variety of speech types.

The textbook also integrates a strong emphasis on ethics from both the speaker’s and the listener’s perspectives. Grounded in the National Communication Association (NCA) Credo for Ethical Communication, this book helps students navigate the complex ethical issues of modern public speaking—from freedom of speech and honesty to diversity and ethical listening.

Key Features:

Real-World Application: Offers intellectually stimulating yet realistically applicable strategies for today’s information-rich world.

Comprehensive Guide: Covers every stage of the speech process, including finding a purpose, researching, outlining, and delivery.

Ethical Foundation: Fully integrates ethical discussions rather than sidelining them, reflecting the importance of ethics in every facet of communication.

Table of Contents

Chapter 1: Why Public Speaking Matters Today
Chapter 2: Ethics Matters: Understanding the Ethics of Public Speaking
Chapter 3: Speaking Confidently
Chapter 4: The Importance of Listening
Chapter 5: Audience Analysis
Chapter 6: Finding a Purpose and Selecting a Topic
Chapter 7: Researching Your Speech
Chapter 8: Supporting Ideas and Building Arguments
Chapter 9: Why Introductions Matter: How to Effectively Begin a Speech
Chapter 10: Creating the Body of a Speech
Chapter 11: Concluding with Power
Chapter 12: Outlining
Chapter 13: The Importance of Language
Chapter 14: Delivering the Speech
Chapter 15: Presentation Aids
Chapter 16: Informative Speaking
Chapter 17: Persuasive Speaking
Chapter 18: Entertaining Speaking
Chapter 19: Your First Speech

About the Author(s)

Jason S. Wrench

Jason S. Wrench (Ed.D., West Virginia University) is a professor in the Department of Communication at the State University of New York at New Paltz. Dr. Wrench specializes in workplace learning and performance, or the intersection of instructional communication and organizational communication. His varied research interests include workplace learning and human performance improvement, computer-mediated communication, interpersonal communication, empirical research methods, family communication, humor, risk/crisis communication, and supervisor-subordinate interactions. Dr. Wrench regularly consults with individuals and organizations on workplace communication and as a professional speech coach for senior executives.

Dr. Wrench has published numerous books on a variety of communication topics: Intercultural Communication: Power in Context (2000), Communication, Affect, and Learning in the Classroom (2000, 2020), Principles of Public Speaking (2003, The College Network), Human Communication in Everyday Life: Explanations and Applications (2008, Allyn & Bacon), Quantitative Research Methods for Communication: A Hands-On Approach (2008, 2013, 2016, 2019, Oxford University Press), The Directory of Communication Related Mental Measures (2010, National Communication Association), Stand Up, Speak Out: The Practice and Ethics of Public Speaking (2011, 2016, Flat World Knowledge), Communication Apprehension, Avoidance, and Effectiveness (2013, Allyn & Bacon), Organizational Communication: Theory, Research, and Practice (2014, Flat World Knowledge), and Training and Development: The Intersection of Communication and Talent Development in the Modern Workplace (2014, Kendall Hunt). Dr. Wrench also edited or coedited: The Impact of Social Media in Modern Romantic Relationship (2017, Lexington). Casing Organizational Communication (2011, Kendall Hunt), Workplace Communication for the 21st Century: Tools and Strategies that Impact the Bottom Line: Vol. 1. Internal Workplace Communication, Vol. 2. External Workplace Communication (2013, both with Praeger), Casing Public Relations (2014, Kendall Hunt), and Casing Sport Communication (2015, Kendall Hunt). Dr. Wrench was the editor of the Ohio Communication Journal from 2005-2007, served as an associate editor for Communication Research Reports from 2007-2010, and has been on the editorial board for numerous academic journals. Furthermore, Dr. Wrench has published over 30 research articles that have appeared in various journals: Communication Education, Communication Quarterly, Communication Research Reports, Education, Human Communication, Journal of Homosexuality, Journal of Intercultural Communication, Mentor, Southern Communication Journal, The Source: A Journal of Education, and The NACADA Journal (National Association of Campus Advising). Dr. Wrench is the former president of the Eastern Communication Association, and currently serves as the editor of the Journal of Intercultural Communication Research for the World Communication Association.